It’s a British invasion! For Richard Branson’s first Virgin hotel, located in downtown Chicago, historic Art Deco features are restored and showcased along with contemporary design elements. Behind the stately façade of the landmarked 1928 Old Dearborn Bank Building, Rockwell Group's Madrid office created fun and quirky amenities for the modern traveler.
How can an airline translate its playful spirit from the skies to the street?
Guests check in at a vintage cigar counter original to the building. A carpet—in Virgin’s splashy, signature red—leads them on a whimsical journey to mirrored elevators.
The vibrant heart of the hotel brings visitors together.
The Commons Club, equal parts restaurant and lounge, features a two-story, oval bar clad in zinc and red leather, accentuated by filament pendant lights. Rockwell Group carefully evaluated the flow from one room to the next to create a flexible spatial experience.
A quirky porcelain dog welcomes you home.
Shagadelic! Next to the concierge desk, the Shag Room throws it back to the ‘70s. The velvet curtains and plush tufted couches of the circular room invite an intimate hangout session.
Go ahead, humor us.
Behind the concierge desk, the Funny Library is well-stocked with comedy books, goofy toys, and gadgets.
Miss Ricky’s: An American diner reinvented with a Virgin twist.
Two Zero Three equals latte plus wine bar. Guests can experience the bustle of a newsstand-inspired coffee bar with comfortable seating and hook-ups for working on the fly.